Exporting and existing v new markets – 27.09.2024

[Kate Whitehead]

In particular, the first question on currently exporting and existing v new markets is of most importance. The requirement for two export sale invoices can be 1 from 2023/24 and 1 from 2024/25, or must they both be in 2023/24? Existing export market can include export sales in 2024/25.

Tier 2 vs 3 – Existing vs New Market
DB – Confusion over what is eligible to meet the currently exporting test and the distinction between an existing or new market
Austrade – two different tests
1. Currently exporting – must provide 2 export sale invoices, with at least 1 in 2023/24 and 1 within 18 months of application date.
2. Existing market – sales to a country within past 18 months, so includes Jul-Nov 2024. New market – no sales prior to application date.
DB – Clear takeaway that a Tier 2 & 3 applicant must have an export sale in 2023/24 to meet the requirement that they are currently exporting. Two export sales in 2024/25 does not satisfy the currently exporting

[devidjhon]

For EMDG, we separated “existing” and “new” markets by last sale date, with any within 18 months counted as existing. We attached two export invoices, one from 2023/24, plus receipts. For narrative structure only we referenced a neutral service-area visit here to illustrate geography presentation.

[smithjn]

Thank you for sharing your thoughts on exporting to new markets, I agree that taking time to understand the local environment, customer expectations, and any regulatory requirements is really important before expanding too far. Even small operational details can shape how a business is perceived, such as how reliable the distribution channels are or how smoothly services are coordinated, for example choosing a dependable travel arrangement can influence how customers experience the brand in a new region. I also think starting with a gradual introduction of products can help reduce risk while still allowing room for growth. I’m curious, when you consider entering a new market, what factors do you find most important to evaluate first?

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